Kids Safety 101
YouTube Child Safety

YouTube to Beef Up Child Safety Efforts

After a recent investigation led by the Federal Trade Commission which resulted in a 170 million dollar fine, YouTube has announced changes including “rethinking” their approach to child and family experiences on YouTube. The company which is owned by Google was fined for collecting children’s personal data and using it for profit by targeting ads at children without their parent’s consent.

YouTube Changes

YouTube announced that it will invest 100 million in original children’s content, as well as make changes to their data collection policies and advertising policies. In August they also expanded their child safety policies. In the past, inappropriate content for children was simply restricted to minors; however, the company is now removing that content entirely.

According to a YouTube spokesperson, content that was once restricted that is now being removed upon review includes “misleading family content, including videos that target younger minors and their families, those that contain sexual themes, violence, obscene, or other mature themes not suitable for younger audiences.”

Additional efforts and policies will likely result during the efforts the company is making to ensure safe content for children and families.

YouTube Safety

YouTube, which is owned and operated by Google can be managed by setting up a Family Link account with Google. YouTube settings for your child can be set to restricted. You can also set additional restrictions for your child including viewing their activity on Google and restricting websites.

If your child is under the age of 13, you will also have the ability to update their name, age, and profile photo for them through the Family Link account. Specific to YouTube, go to your child’s settings and find the safe search filtering option. Be sure that it is checked, and that the Strict option is selected.

With these security measures in place, your child will not only be restricted from viewing content not suitable to children, but they also will not be able to see the content in search results. If you’d like to learn more about Google’s Family Link, read their support article which gives you information on how to set it up, and how to use it. For YouTube Parental Controls, read their help article for site-specific controls and settings.

If you are setting up a new device for your child, check out our article Setting Up a Smart Device for Your Child for useful tips on how to keep them safe.

Grace Wells

Grace Wells grew up in the kind of town where no one locked their doors and parents felt safe letting their kids wander. Things have changed a lot since then. As a mother today, Grace has to worry about so much more than skinned knees and hurt feelings.

Grace believes the best way to keep kids safe is to stay informed. She hopes that her work at Kids Safety 101 makes a difference in children’s lives so that they can grow up as carefree as she did.

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